If you don’t add your own meta description, Google will automatically take snippets from the pages and generate its own. WordPress allows you to customise the SEO page title and meta description for posts and pages. WordPress says that millions of blog posts are published every day, so there will always be huge swathes of competition. More than two thirds of clicks go to the top five results in the search results, which is why it’s so important to set an SEO page title and meta description for all your posts and pages. ![]() Why add your own SEO title tag and meta description in WordPress? The snippet appears in the search engine results pages, helping users understand whether the page meets their search intent. The more relevant and compelling it is, the more chance you have of a user making the decision to click on your link.Ī meta description is a short piece of content that further expands on what’s on the web page. As the first clickable element in the search results, it has an important job to do when it comes to enticing click-throughs. ![]() The SEO title tag lets browsers and search engines know what the web page is about. What are the SEO page title and meta description? ![]() This is an easy, straightforward guide that our London based SEO agency uses all the time. Here’s an at-a-glance guide of how to add an SEO title in WordPress, and how to craft a clickable meta description. If you have a WordPress website, you can use the Yoast SEO plugin to set your SEO title tag and meta description. How to Add an SEO Title and Meta Description in WordPress September 23rd 2021 | By Sarah McInerneyĪs we explored in our last post how to use meta tags for SEO, meta tags such as the SEO page title and meta description play a crucial role in search engine optimisation and user experience, and are huge influencers of how well a website can rank in the search results, and the chance a search listing has of being clicked through.
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